Collectors have begun taking an interest in credit piece investing. Because of this, Credit Card Collector (editor’s note, this is the name of a previous credit card collectors’ club newsletter) recommends that all readers study three books
Three must-read books
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How to Make the Most of Your Investments in Antiques and Collectibles
The first is “How to Make the Most of Your Investments in Antiques and Collectibles”, by Harry Rinker.
Harry states in his book, “Investing in antiques and collectibles is a serious business. It is not a hobby or recreational pastime. The goal is simple—to make money. It requires hard work, lots of hard work. Indeed, one of the hidden costs most frequently overlooked by investors in antiques and collectibles is the amount of time doing research, acquiring objects and achieving the final sale. The rewards can be substantial, but they must be earned.”
For a collector to attain the final goal, one of the techniques Harry emphasizes is the promotion of the individual’s collection. Promoting a collection takes on many different forms, but what’s necessary to know can be covered by studying two more books.
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Guerrilla Marketing
The next book in line for study by the serious investor is “Guerrilla Marketing”, by Jay Conrad Levinson. The book covers all the basics of a good advertising and marketing program. The book is easy to understand and apply. It gives enough detail so a promotional program can be launched. It’s interestingly written, which makes for an enjoyable read. The book is ideal since it can be applied by those with resource poverty. As the author says, it’s for anyone who wants to put serious money into a marketing program, “serious being anywhere from $100 per month to $1,000,000 per month.”
The book covers all the aspects of advertising and marketing you’ll need to know to promote your collection. Just select from the book the advice you need for your particular goal.
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If I Can Write, You Can Write
The next important step for an investor to take in preparing to promote their collection is learning how to write. There will be times when writing is necessary, such as when doing news releases, articles, and possibly even a book.
It’s important to know the basics of writing. The easiest and best book for the investor who wants to know just enough to be considered a good writer is “If I Can Write, You Can Write”, by Charlie Shedd.
Charlie’s book is a short and simple list of basic writing techniques. It’s a very painless experience. It will teach you enough so editors will find your material acceptable. The business of collectible investing requires more than just buying and selling pieces. It requires the investor to enhance the value of his personal collection.
With a well rounded education of studying three books: How to Make the Most of Your Investments in Antiques and Collectibles, Guerrilla Marketing and If I Can Write, You Can Write, the investor should be able to handle practically any situation that will arise.
Copyright Greg Tunks, 1990
