Blog

Why Affinity Issuers Should Focus Programs

Jessica Clifton2023-11-02T11:37:41+00:00

Banks should use focused marketing to better serve their credit card customers' needs. By discarding the "shotgun" marketing approach, bank card issuers may find a surprising difference in public opinion and the profitability of their operations. Take for example affinity cards: A long term successful program requires more than just...

When Mastercard’s Collector Series Immortalized Scarlett & Rhett

Jessica Clifton2023-10-19T09:45:22+01:00

One of the greatest movies ever made gave rise to another masterpiece in the late eighties, some of the greatest credit cards of our time: The Gone With The Wind collector series MasterCard About the Gone With The Wind credit card The Citizens and Southern National Bank of Atlanta issued this...

The Business of Investing: 3 Recommended Books

Jessica Clifton2023-10-05T10:47:39+01:00

Collectors have begun taking an interest in credit piece investing. Because of this, Credit Card Collector (editor’s note, this is the name of a previous credit card collectors’ club newsletter) recommends that all readers study three books Three must-read books How to Make the Most of Your Investments in Antiques...

How To Bring Children Into Numismatics

Jessica Clifton2023-09-22T08:40:09+01:00

The American Numismatic Association, the world's largest non-profit organization devoted to the advancement of numismatics, is having trouble getting youngsters involved. The ANA wants to show kids the fun in numismatics. There are occasional success stories, but basically, children in numismatics are a non-event. One thing about children is they're...

Credit Card Preservation

Jessica Clifton2023-09-07T09:55:24+01:00

One thing noticeably missing in old time credit card collections is the lack of quality material.  It appears most pioneer collectors didn't realize the day would come when others would be seriously interested in their credit cards. How did early collectors display their cards? Early collectors seldom took precautions to protect the...

A Guide to Grading Credit Cards

Jessica Clifton2023-08-24T17:14:53+01:00

The importance of grading credit pieces has come a long way. Specimens used to be grouped into one of two categories: unused or used. Unused generally meant a piece looked clean. Used meant it was dirty. Rarely did the terms have anything to do with wear.  This is understandable though....